Skip to main content (AO) is the players association for college athletes. We empower our member athletes by amplifying their voices, providing them with free, on-demand support for the key decisions in their lives, and maximizing their income in innovative ways.
  • Duke Men's Basketball
  • Creighton Men's Basketball
  • North Carolina Men's Basketball
  • Miami Women's Basketball
  • UCLA Women's Basketball
  • Louisville Women's Basketball
  • Virginia Women's Basketball
  • Louisville Men's Basketball
  • TCU Women's Basketball
  • Texas Women's Basketball
  • Marquette Men's Basketball
= Committed . Become a member.


What you need to know, what happens next, and what to do now.


Decisions continue to be made about you, without you.

This settlement does not just pay damages to those who used to play college sports; it impacts every single college athlete who will play over the next 10 years. Only YOU can take action to ensure the outcome is equitable for college athletes today and tomorrow.

Learn more about House vs NCAA below, and find out how is changing the future of college sports.


Jim Cavale Video

VIDEO: Hear AO Founder Jim Cavale’s thoughts on the settlement and many of its implications for college athletes


The NCAA is to pay $2.77 Billion in damages over 10 years for NIL compensation that Division I athletes were not able to receive because of NCAA bylaws, including ‘broadcast NIL’ that Power 5 college football and Power 5 college men’s/women’s basketball players were prohibited from earning. These damages would be distributed to members of three separate classes: (1) Power Conference football and men’s basketball players who received full athletic scholarships and who competed between June 15, 2016 and November 4, 2023, (2) Power Conference women’s basketball players who received full athletic scholarships and who competed between June 15, 2016 and November 4, 2023, and (3) all current and former Division I college athletes who competed on a team prior to July 1, 2021 and received NIL compensation between July 1, 2021 and November 4, 2023.

This settlement also resolves two other pending antitrust cases brought against the NCAA and the Power 5 conferences: Hubbard v. NCAA and Carter v. NCAA. You can read more about those here.

The settlement will also include a model that allows Power Conference schools (and potentially all Division I schools) to directly pay NIL compensation to athletes. This plan will include an annual cap/maximum on the amount of NIL compensation that a school can pay to all of its athletes. This cap is estimated to be roughly 22% of revenue (approximately $20M), and it will account for up to $5M of Alston payments and new scholarships that schools will also be allowed to award as part of the settlement terms.

The settlement terms will also introduce the elimination of scholarship limits for Power Conference schools and the introduction of new roster limits.

The settlement terms will not prevent collectives from continuing to operate, although the NCAA and conferences are hoping that allowing schools to directly pay NIL compensation will reduce the influence of collectives.

Schools would be allowed to make payments in any manner in which they wish, meaning Title IX would still be addressed at the campus level.

Under the settlement terms being discussed, new NCAA college athletes will be automatically opted into the above terms on an annual basis unless they themselves object and petition the court to not be included.

These new ‘rules’ would likely take effect in the Fall of 2025.

This settlement does not address or stop a possible ‘college athletes as employees’ model, which the NCAA and college athletics leaders hope to avoid by gaining the support of Congress.


Once the settlement is agreed to, the settlement will need to be approved by the judge overseeing the House case. This will likely be a 6-9 month process, where the judge will hear feedback from impacted parties, including current and future college athletes (YOU). It will then approve or disapprove the settlement.

After the settlement is agreed to, the NCAA, conference commissioners, and athletic directors will lobby Congress to pass a bill that will protect the terms of the settlement by providing the NCAA with an antitrust exemption protection or safe harbor that would prevent the NCAA and its conferences from being able to be sued in the future. If this happens, the NCAA could once again place limits on transferring and compensation without athletes having the ability to challenge those rules. A bill that does this may eliminate college athletes’ ability to collectively negotiate for better terms.


Join and encourage your teammates to sign up for YOUR Players’ Association so you can stay up-to-date on these massive events happening in college athletics—and so you can organize, unify, and start having YOUR VOICE heard by leaders in college athletics. will host video conference with any college athlete who wishes to join, learn more, ask questions, and share concerns. We will send those dates/times as part of your welcome into YOUR Players’ Association.

Tell your coaches to join YOU in signing this petition that supports your right as a college athlete to join YOUR Players’ Association, so you can discuss and negotiate a fair terms at YOUR school.

If you have high school friends who have signed letters of intent to play in college, encourage them and their parents to sign this petition that informs the world that they do not plan on agreeing to the terms of this settlement when they enter college, because it was not negotiated with a player’s association/advocacy group.



It’s time to take ownership of the decisions affecting you. In this case, remember to ask yourself:

  • Who came up with this framework, and why were athletes not involved in the discussion? How are athlete interests going to be represented without a third-party players’ organization like

  • Why does this settlement pay out ~$2.8 billion when the potential damages are as much as ~$20 billion?

  • How do we find out who qualifies for the settlement, and how much each athlete will individually receive?

  • How did they decide on a revenue cap of 22%, when the pro leagues have a cap of ~50%?

  • Student fees and fundraising have been considered “College Athletics revenue” for quite some time—so why are they not being factored in here?

  • Why are health and safety benefits not being negotiated as part of this case?

  • How will future ‘opt-in’ processes work? What happens if a group of athletes decide not to opt-in? is the players association for college athletes. AO is committed to maximizing their income, amplifying their voices, and providing on-demand support for key decisions as they navigate college athletics and beyond.


Learn more about, and see how we’re changing college sports. For questions, email us at

UAB Meeting Video

VIDEO: NCAA Announcement | Jim’s Reaction

UAB Meeting Video

VIDEO: Makes History with UAB Meeting

Jim Cavale Video

VIDEO: Now It's Legal with Jim Cavale - Bonus Episode

Jim Cavale Video

VIDEO: WVU Head Football Coach, Neal Brown, on the broken college athletics system.

UAB Meeting Video

VIDEO: NCAA Announcement | Cope’s Reaction

AO Mockup

FOR ATHLETES. BY ATHLETES is fueled by former college athletes who believe in your holistic development & success. Sign up for free, and join the thousands of members uniting to change college athletics forever.


And download the app:

App Store Google Play