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Athletes.org (AO) is the players association for college athletes. We empower our member athletes by amplifying their voices, providing them with free, on-demand support for the key decisions in their lives, and maximizing their income in innovative ways.
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  • Duke Men's Basketball
  • Creighton Men's Basketball
  • North Carolina Men's Basketball
  • Miami Women's Basketball
  • UCLA Women's Basketball
  • Louisville Women's Basketball
  • Virginia Women's Basketball
  • Louisville Men's Basketball
  • TCU Women's Basketball
  • Texas Women's Basketball
  • Marquette Men's Basketball
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FOR ATHLETES. BY ATHLETES.

Athletes.org (AO) is the players' association for college athletes. We empower our member athletes by amplifying their voices, providing them with free, on-demand support for the key decisions in their lives, and maximizing their income in innovative ways.

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MAXIMIZE YOUR INCOME

Share In The Wealth.
AO ensures you have an equitable share of the revenue you generate through your athletic talents.

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AMPLIFY YOUR VOICE

There is Strength In Unity.
AO gives you a safe place to get educated on the key decisions being made about you so that you can voice your perspective on those issues and become part of creating your future and shaping your legacy.

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ON DEMAND SUPPORT

Join A Locker Room For Life.
You are not alone. Thanks to AO’s diverse team of functional experts, you can access customized on-demand support.

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AO MAKES HISTORY WITH UAB MEETING

Learn how AO is reaching today's athletes, and empowering our members by amplifying their voices, providing them with free, on-demand support for the key decisions in their lives, and maximizing their income in innovative ways.

WATCH THE VIDEO

PROTECT THE FUTURE OF COLLEGE SPORTS

For over a century, the NCAA has represented the interests of its members, the schools—making them the sole decision-makers and governing body for college athletics. The Conferences (ie. ACC, Big East, Big 10, Big XII, SEC) also protect the interests of its membership, - the schools. The athletes’ perspective has been neglected resulting in their interests going unconsidered and them being denied the opportunity to participate in the wealth they help create.

Now, college athletes have an organization that represents their interests solely. Athletes.org (AO) is committed to bringing all college athletes together into a players association to:

Amplify Your Voice

Receive On-Demand Support

Maximize Your Income

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A NOTE FROM OUR CEO.

"Heavy is the head that wears the crown."

When you are crowned with the gift of elite athleticism, you also inherit the pressure of the spotlight, the pressure to organize your time like a CEO, the weight of "saying no" sometimes to friends or family members, the responsibility to be a brand and to represent all the brands you serve with grace.

Athletes.org (AO) was built as a gift to those who wear the crown. We have recruited an army of people and resources who genuinely want to see you WIN. Together, our goal is to give you the ability to max out your time in the spotlight and to extend it for as long as you wish to.

Since we began playing sports, we have been trained to compete against each other, and best believe on the field, court or in any arena - the competitor in me wants you to know you will definitely get this work - but outside of that, I'm not your enemy, I never have been. I'm your biggest advocate and I pray that what AO has built for you - proves that to you.

We Impact Athletes To Impact The World.

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FOR ATHLETES.
BY ATHLETES.

MEMBERSHIP IS FREE

Athletes.org is fueled by strategic partners who believe in your holistic development & success—Uniting to provide free membership to all college athletes.

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FOR ATHLETES.
BY ATHLETES.

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