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Speak up, stand out—You could win $10,000.
What is Athletes.org’s Creator Tourney?
What is Creator Tourney?
Presenting Athletes.org’s Creator Tourney, an exciting new competition that gives creators the chance to amplify their voice, share their passion, and earn cash prizes—all while competing in a bracket-style tournament alongside March Madness!
Each week, you’ll have the opportunity to create and share social media videos based on prompts from the AO team. You’ll go head-to-head against other participants, with your video judged on creativity, impact, and message. The winner of each match-up moves on to the next round, and one creator per round will be selected to win a $500 cash prize! Keep advancing, and you could find yourself facing off for the grand prize: $10,000, and a fully-paid trip to AthleteCon! Sign up today and show the world you’re the best creator in the game!
Eligibility:
Athletes.org welcomes ALL CONTENT CREATORS to enter the competition. You do not need to be a current or former college athlete in order to apply. Whether you’re a fan, a family member, or just have a passion for the equitable treatment of athletes in college sports—we want to hear from you!
Step 1: Record Your Entry
Create a video responding to the following prompt: “Why do college athletes need a players association?” Your video should speak to the current college athlete experience, and show off your unique perspective and style! You can find more details about this prompt, as well as some helpful resources listed below!
Step 2: Submit Your Video
Use the form at the bottom of this page to upload your entry video for Athletes.org’s Creator Tourney. Once submitted, your video will be reviewed by our judges and the AO team. If selected, you’ll be notified and officially placed in the tournament bracket to compete head-to-head with other phenomenal creators for $10,000 and other cash prizes!
Step 3: Stay in the Loop
Athletes.org’s Creator Tourney begins March 17th! Approved participants will receive new content prompts each week to create fresh videos. Competitors will go head-to-head in bracket-style matchups, advancing through rounds based on engagement and judges’ scores. Specific competition dates, weekly prompts, and updates will be announced on AO’s social media channels—remember to follow us at @Athletesorg to participate!
Prompt:
Why do college athletes need a players association?
...and why Athletes.org is that association.
Everyone in the athletics world has an association to represent them—professional athletes, coaches, college administrators, and more. Everyone except college athletes. It’s time for that to change.
Create an engaging piece of video content that shows the world why college athletes need a players association of their own—and why Athletes.org (AO) is that association.
Competition Rules:
- To enter the competition and be placed within the bracket, you must submit an entry video by March 16th via the submission form at the bottom of the page. Make sure to review the prompt before filming and submitting your video.
- Athletes.org’s Creator Tourney is open to all participants. There are no requirements to be a current or former athlete, and no minimum follower count is necessary. Anyone who wishes to participate may submit their entry via the submission form.
- Videos should not contain offensive language, discriminatory comments, or explicit content. Content deemed inappropriate will be disqualified.
- All content submitted may be shared on Athletes.org’s social media channels, website, and other promotional platforms. Participants should only submit content they are comfortable making public and should avoid sharing any sensitive or personal information.
- Videos must be submitted on time as per the competition schedule. Late submissions will not be accepted.
- By entering the competition, you grant Athletes.org the right to use your video for promotional purposes, including on social media, the Athletes.org website, and other marketing materials.
- The competition will follow a bracket-style system. Each week, videos will be judged head-to-head against another participant’s video. Winners of each match-up will move on to the next round, and cash prizes will be awarded to chosen participants throughout the tournament.
- The winner of the competition bracket will be deemed ‘National Champion,’ and awarded the grand prize of $10,000 and a fully-paid trip to AthleteCon 2025.
- To be eligible for the AO Creator Tourney, participants must follow @Athletesorg on Instagram. All future prompts, submission deadlines, and competition results will be shared via AO’s social media channels.
- The AO Creator Tourney requires a minimum number of submissions to fill the competition bracket. If there are not enough eligible entries, the competition will not commence, and no winners will be crowned or prizes awarded.
Athletes.org Brand Identity:
- While Athletes.org does represent its members as a group, we are not a formally-established union. Please avoid using the word “union” to refer to AO. You may use the term “players association” instead!
- A “union” refers to an organization that represents its employees. College athletes have not currently been defined as employees, but still deserve the representation and support that an organization provides. Athletes.org (AO) is that organization.
- The term “student-athlete” has long been used to avoid granting athletes the protections and compensation they deserve. Click here to learn more! Instead, please use the term “college athletes!”
- Athletes.org is the players association for college athletes. Our mission is to educate, organize and represent our members as a group by negotiating the terms of their collegiate athletic experience.
- Before you record, make sure to watch the What is Athletes.org? video, and read about AO’s mission and offering on our website to ensure your video aligns with AO’s goals as an organization.
This is your chance to create, compete, and win in the ultimate content competition. With $10,000 on the line and cash prizes along the way, it’s time to make your voice heard! Submit your entry video using the form, and if selected, you’ll battle through the bracket with fresh challenges each week.
Think you’ve got what it takes? It all starts now—submit your video below!
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